Nearly everyone nowadays that uses computers and smartphones has a secondary online persona that they put out to friends, family, and even complete strangers, through social media platforms such as Facebook, Instagram, Twitter, and more. Not only that, but many are cultivating their own professional profiles outside of the general social side of things, using the internet in order to build relationships with colleagues and potential employers/collaborators, and even to broaden their entrepreneurial horizons.
Here are three examples of how you can build yourself up professionally online, through social profiles, investment portfolios, and a general hub website for your skills.
A Professional Social profile
Setting yourself up with a LinkedIn profile might seem like a pretty straight-forward, vanilla and pointless exercise, particularly if you’re already employed, but people do genuinely use the platform, and if you’re looking to learn from like-minded people in your industry and get in contact with them to discuss ideas or brainstorm, it’s a great way to find and reach out to them. Better still, you can list your career accolades and achievements, and ultimately make yourself easier to find as a desirable candidate.
If you run a business and want to gain some of the traffic that comes from the likes of Twitter and Facebook, set yourself up with social profiles if you haven’t already, and perhaps look into running some engaging ads. This will help you to reach and connect with your target demographic, hopefully resulting in some more leads for your business while also bolstering your brand’s identity and presence on the internet. No one’s going to shout about and promote your business for you right out of the gate, so you need to make sure that people are listening to your message by putting it in front of the right people.
An Online Investment Portfolio
One of the best possible ways that you can use the internet productively is by expanding your investment horizons and making more money. The range of different guides, contacts and tools that the internet puts at your disposal can really help you to reach investment markets that you previously may not have considered. In the same way, that family members from across the globe can communicate via video calls and webchats, investment consultants and investors far apart from each other can discuss strategies, and keep up to date on the latest market trends.
This new wave of investment is extremely popular with hands-off investors that don’t have the time to allocate to their growing portfolio currently, and it’s being heavily relied upon at the moment during the COVID 19 pandemic. Currently, property investment companies such as RWinvest are helping investors to connect with properties in upcoming areas such as Liverpool and Manchester, through screen share calls, free podcasts and guides, and even virtual reality viewings.
On a smaller scale, for those just wanting to dip their toes into the investment world without putting down a serious amount of capital for the long term, financial advisory smartphone apps can help you to build a better picture of health for your finances as you’re out and about, and small stock/share investment apps can help you to round up purchases and try and optimize your funds passively as you pursue your main career path.
A general website/body of work
You should, of course, have a website in place if you’re running a small business or service online and trying to reach new clients, but it might also be a good idea to have a personal website for yourself, depending on the type of work you do and the sort of people you’re trying to attract. If you’re a writer or freelance graphic designer, for example, a hub website displaying previous work that you’ve completed will be extremely helpful in putting yourself out there. At the very least, it’s a nice little personal corner of the internet where you can share your ideas and concepts.