Android was introduced in 2003 which was acquired by Google in 2005. After that in 2007, it is open for the general public and people start using the android operating system. The first commercial version of android was released in 2008.
After that Google is constantly working on the up-gradation of this system and improve it. The only reason to improve to make it more user-friendly.
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Digital marketing has changed the way of marketing for everything now people can do marketing and advertising activities of their products more effectively than the traditional way of marketing.
In the past, we advertise our product on different channels but did not have control over its effects and success rate. But digital marketing tools change all these things.
Now, most of the time people spend on their mobiles and different sites of entertainment on the internet.
The same way they have different kinds of apps on their mobiles as well on which they are spending their time. So considering the access use of mobile people are making different kinds of apps for these users. But due to a large number of apps, some apps did not do well but had great features.
So here these companies like CPIDriod help these developers to get success.
These companies help them to show their apps on the top pages of the app store and play store. Not only that they will help them to get it to install and visit by potential customers through their marketing campaigns.
In these campaigns, they provide three kinds of services
Cost per click:
In per click cost you have to pay money whenever a visitor clicks on your app and open it after that they install it or not it’s up to them.
Pay per Install:
In this campaign, they design it in such a way that it used not only open it but install it as well. So you have to pay the money only when they complete both steps. If they only open the app and did not install it you don’t have to pay anything.
Cost per action:
In this campaign, you did not pay any money until the user open, install and do the ask action on your app. Like their email id or comments about the app.
Along with that, they are providing other services as well which help these apps to show on the first page of the search page. They used the most relevant keywords in their campaigns so whenever people use these keywords they find out their app before anything.
Search engine optimization also helps people to sell their products on the internet because the products or apps shown in the first three positions have high chances to get maximum actions.
These apps get installed most because people who are searching online did not have much time s they see two or three links go through it and make their decision. So if you want success you have placed yourself in these positions.