Mobile App vs Mobile Website – What’s Best for Your Business?


As a business owner, I always prefer to build a mobile app or website to reach a wider audience and create branding. Well-optimized websites and fast mobile apps give users a smooth experience accessing your product. Have you wondered – Mobile App vs Mobile Website – What’s Best for Your Business? We’ll find out that in this article. 

The question can’t be answered directly; it depends on multiple factors like your plans, budget, etc. We’ll see every aspect of both and try to conclude what to consider first.

You need a good knowledge of codes to develop an app or a website. But many companies offer website and custom mobile app development services. You can reach them to develop an app or a website according to your needs.

mobile app vs mobile website

Quick Comparison Between a Mobile App and a Mobile Website:

Although both look the same at first glance, there is a huge difference in their working capabilities and user interface. It’ll be better to see the key differences before we move on to a detailed analysis.

  • A mobile website is based on HTML; users can access it from a browser. On the other hand, you need to install a mobile app on your device to use it.
  • A user always needs an internet connection to access a mobile website. But, mobile apps can be online or offline. 
  • Mobile apps are developed to work on a specific operating system like android, iOS, etc. Mobile websites aren’t bound to this and can be accessed from any device.

Mobile App vs Mobile Website – Detailed Analysis

To understand better about the both of the platforms, we will go through the Pros and Cons of Mobile App and Mobile Website. So, here we go:

Mobile Website:

Mobile websites are an optimized version of desktop sites and a good tool to reach many people. It has some benefits along with some disadvantages. Let’s look at all the pros & cons:


Responsive & Adaptive: Mobile websites simply adapt to any screen size by increasing or decreasing the element size. You don’t need to develop a separate website for different devices.

Compatibility: Mobile Websites are compatible with any device independent of the operating system. It reaches much wider audiences as it is accessible with any browser.

Search Engine Optimization:  SEO is the best source to increase your customer base organically. If you optimize your website well, it will rank on search engines and will get you more users.

Availability & Updates: Once you publish your website, users can access it instantly with the link. If you update anything on your website, it also gets updated instantly.

Sharing: Users can share your website URL via email, text messages, or social networks. You can share the link on other websites to direct users to yours.

Cost: It takes less money and resources to develop a website than apps. You can get your website live on the web quickly.


Offline Accessibility: Websites can’t be accessed offline as they respond with data directly from the server.

User Experience: Due to technical limitations, websites don’t provide a good user experience, unlike mobile apps.

Limited Capabilities: Websites can’t make use of device hardware; thus, it limits the working capabilities of a website.

Mobile App:

Mobile Apps are very powerful and create brand value for your business. A mobile app also has some benefits and drawbacks. Let’s see all the pros & cons that a Mobile app has.


Capabilities: Mobile Apps are undoubtedly the best platform to provide users with attractive features. It offers some extensive capabilities to offer users the desired features.

Offline Accessibility: Unlike websites, users can access Mobile apps offline. However, you’ll need an internet connection if it gathers data from the server.

User Experience: The main goal of a business should be to provide a great user experience. Mobile apps meet the expectation in this case. The usage of mobile apps is much easier with easily navigable options.

Push Notifications: Mobile Apps send push notifications to users who installed the app on their devices.

In comparison, Mobile websites have certain limitations in sending notifications to iOS devices.


Cost: You need a good amount of money to build an, which might be a concern. Android apps can’t run on iOS devices, and vice-versa, so you need to make different apps for different platforms, which will surely cost you a significant expense.

Maintenance & Updates: You always need someone to fix bugs and update the app to make it better. To do this, you’ll need to invest a significant amount of money regularly.

Long wait for Approvals: You must wait a long time to get your app live in stores. Play Store and App Store take your app through some checks according to their policies.

mobile app development

Mobile App vs Mobile Website – Short Summary

Now, let’s get a short & quick summary to understand things more clearly. Also, check out easy ways to make successful pins for your business

Criteria Mobile App Mobile Website
User Experience It engages with device hardware to provide a great user experience. It has certain limitations.
Availability It is a device-specific platform. Widely available on all devices with a browser.
Approvals Stores check a few checks before making the app live. It takes a lot of time. It gets live on the web once you publish.
Offline Accessibility It can be offline, online, or both. Users can only access it online.
Reach It is limited to the users of certain operating systems.  Reaches more audiences irrespective of OS.
Cost High development and maintenance costs. Comparatively, low-cost
Update Users need to download the updates. It gets updated immediately.


There you have it – we have discussed every aspect of a mobile app and website, and now it’s on you to choose the best one for your business. A website will be great if you want to reach a larger audience with less budget. If you are ready to invest significant money, you should build mobile apps. Analyze every point and select what suits your business best.


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