Would you like to boost your Christmas sales? The holiday shopping season has already started. According to Bankrate, 25% of shoppers began their holiday shopping in August or September.
However, boosting Christmas sales is not something you can accomplish quickly. To do that, you must have a well-thought-out approach. We’ve prepared some great Thanksgiving marketing ideas to assist your business manage the 2022 holiday season and optimize the effect of your holiday marketing since the retail landscape is still changing following the pandemic, and economic uncertainty is influencing consumer behaviors.
Why Holiday Marketing Strategy Needs Special Attention
The holiday season is a time for sharing, caring, and giving. This is another factor in why this season generates more revenue than any other. NRF estimates that the holiday season alone generated sales of $730.2 billion, a 4.1% increase over the previous year. Additionally expanding significantly, the eCommerce industry generated $137.6 billion.
These figures demonstrate why the holiday season is referred to as the busiest time of year for company owners. As you might have guessed, the Christmas season is the most competitive time of year to market your goods since there will be fierce competition everywhere. Because of this, to succeed this season you will need to use a different marketing plan.
Holiday Marketing Tips to Increase Sales in 2023
You may succeed this holiday season by increasing sales and attracting customers to your company with a planned marketing plan. So there you have it—the ideal Christmas marketing plan you ought to use this year.
1. Run Cart Abandonment Campaigns
The truth is that cart abandonment by clients is unavoidable. However, if you are aware of the causes, you can take steps to address them so that visitors stay on your website until they make a purchase. These are the main causes of shopping cart abandonment:
Here’s how campaigns may help you recover your abandoned carts:
- Create cart abandonment email campaigns during the Christmas season using email automation solutions.
- Remind users to complete their purchases at regular intervals.
- Additionally, you may remind them by using push notifications.
- Use indications that cause FOMO, such as Countdown Timers, Out of Stock, etc.
- To entice them to return, show them retargeting advertising.
2. Expose Your Top-selling Product
The audience prefers a few of your best-selling items. Your consumers buy them all year long, and if you place them in front of every visitor, they’ll at least give them a look before maybe making a purchase.
How to promote your best-selling products:
- At the bottom, landing pages, etc. of your website, showcase your best-selling goods.
- Make them available to all visitors.
- If at all feasible, establish a landing page for your best-selling goods.
- Email your top-selling goods for promotion
- You may also create content centered on your top-selling goods.
3. Review Your Previous Data to Avoid Mistakes
When you learn from your past errors, you improve. The same is true for eCommerce companies. It’s best to avoid repeating mistakes you’ve made in the past.
By addressing the aforementioned obstacles, you may prevent people from leaving your website. This will make it easier for you to move them along the funnel, boosting your holiday sales and conversion rates.
- Examine the information from last year using Google Analytics and Google Search Console.
- Examine heatmaps and scroll maps to see what is turning users away from your website.
- View the page visit recordings to observe user activity on your pages.
- Fix the issues that plagued your company last years, such as unsuccessful product marketing and ineffective advertising.
4. Exciting Offers for First-time Buyers
It costs more to convert new consumers than it does to convert current ones. You still can’t disregard your new consumers, though. If you can keep a first-time customer around for a while, they will eventually turn into a profitable customer for you. Nothing works better than giving those users some enticing prizes.
5. Include Countdown for Hot Offers
This aids in converting potential clients who could buy your items later. How to use a feeling of urgency is as follows:
- Add timers for your sales, discounts, and products that are running low on supply.
- If they purchase the item before the deadline, give them reward points.
- Show how many goods are still available.
- Inform clients by email, SMS, or social media when items are sold out or when a deal is coming to an end, etc
6. Target Your Niche Market
Focus on your particular market rather than taking a dispersed approach where you try to draw every single customer. By doing that, you may increase conversions since your niche market will be more interested in your products than any other niche.
Conduct market research to learn about the hottest niches. Focusing on your specialization over the holiday season might help you improve sales if it’s popular.
- Determine your area of passion or your favorite challenges to solve.
- Look for hot items associated with your hobby.
- To learn about popular topics, use resources like Google Trends and AdWords.
- Keep an eye on your rivals and search for their best-selling items.
- Make a buyer persona for your desired audience and investigate the issues they are experiencing and potential solutions.
7. Offer Free Shipping
Pay special attention to facilitating returns in addition to shipping. Make the return process simple for customers if they are in any way dissatisfied with the item. Additionally, the volume of returns soars throughout the Christmas season. So if it isn’t, improve it.
- Set a cap on the cost of free shipment.
- Publicize your free delivery sale.
- Add the cost of shipping to the item price.
- Make customer returns simple
- Every product page should prominently display the return deadline.
Given that the Christmas shopping season is already well underway, it’s critical to seize the moment and make use of the most recent consumer trends to prepare your audiences and develop a successful holiday season plan. But your discounts will go undetected if you don’t have a reliable plan for promoting the amazing offers you are making to the clients. You can pull off a successful holiday season in terms of sales if you follow the holiday marketing strategies we’ve discussed here.